.97 fixed for best profit(they probably bought it in a really realy low price)
.98 Clearance
I think this is widely used in Sears, The Bay and Futureshop etc.
I used to work at Sears and futurshop. I know how Canadian retailstore opreate. The price you are paying for a brand new item is about twice the original price when the store buys it. For example, a pair of good shoes. It's about $129.99. However, the original price is that they bought it is about $50.01. So I never buy stuff that's not on sale in Canada. If anything you buy that is not on sale. you are throw your money out of your wallet!
